Blog - Prime Painting

Schedule a Quote

Blog

Prime Painting latest news

Blogolga2023-10-13T15:10:08+00:00

Welcome to Prime Painting Blog

Your premier destination for discovering the art, science, and passion behind every brushstroke. Here, we delve deep into the vibrant world of colors, exploring timeless techniques and trending styles. Whether you’re a seasoned artist, a DIY home decorator, or simply someone who appreciates the beauty of a well-painted canvas, our expertly curated articles will inspire and educate. Join us on this colorful journey and unlock the secrets of creating masterpieces, one paint drop at a time. Prime your walls and your minds; it’s time to create magic!

Top 10 Reasons to Hire a Professional for Cabinet Painting
Gallery

Top 10 Reasons to Hire a Professional for Cabinet Painting
One of the primary reasons to hire a professional for cabinet painting is the quality of the finish.
Color Consultation: What Goes Into It?
Gallery

Color Consultation: What Goes Into It?
Choosing the perfect paint color for your home can be an overwhelming task. With so many options available, making a decision can feel daunting.

Do’s and Don’ts Of Painting A Small Bedroom in Phoenix, AZ
Published On: October 16, 2023
Guide To Painting Your Commercial Property Quickly in Peoria, AZ
Published On: October 13, 2023
Painting Your Bathroom With Lesser Mess in Phoenix, AZ
Published On: October 12, 2023

Things You Should Consider Before Picking Out Paint In Phoenix, AZ
Gallery

Things You Should Consider Before Picking Out Paint In Phoenix, AZ
Things You Should Consider Before Picking Out Paint In Phoenix, […]
Things You Need To Know About Using White Paint In Peoria, AZ
Gallery

Things You Need To Know About Using White Paint In Peoria, AZ
White is the color for everything and everyone – it […]
Painting Rules You Should Not Break In Phoenix, AZ
Gallery

Painting Rules You Should Not Break In Phoenix, AZ
Painting Rules You Should Not Break In Phoenix, AZ. Are […]
Advantages Of Industrial Spray Painting In Peoria, AZ
Gallery

Advantages Of Industrial Spray Painting In Peoria, AZ
Advantages Of Industrial Spray Painting In Peoria, AZ. Trying out […]
Pros And Cons Of Common Paint Finishes In Phoenix, AZ
Gallery

Pros And Cons Of Common Paint Finishes In Phoenix, AZ
Paint finishes will help you with the final look of […]
60-30-10 Color Rule Ideas You Should Try In Peoria, AZ
Gallery

60-30-10 Color Rule Ideas You Should Try In Peoria, AZ
Picture this: you have been scrolling on Facebook, Instagram, and […]
Fun Wall Painting Designs For Your Kids’ Nursery Room in Phoenix, AZ
Gallery

Fun Wall Painting Designs For Your Kids’ Nursery Room in Phoenix, AZ
If you are a parent of very playful children or […]
Types of Paint Finishes For Your Interior Walls In Peoria, AZ
Gallery

Types of Paint Finishes For Your Interior Walls In Peoria, AZ
Painting your walls is not enough – why don’t you […]
Reasons Why Quality Paint Is Worth The Price In Peoria, AZ
Gallery

Reasons Why Quality Paint Is Worth The Price In Peoria, AZ
Reasons Why Quality Paint Is Worth The Price In Peoria, […]
Basic Steps To Painting Your Ceiling In Phoenix, AZ
Gallery

Basic Steps To Painting Your Ceiling In Phoenix, AZ
Basic Steps To Painting Your Ceiling In Phoenix, AZ Do […]
Guide To Painting Over Dark Walls With Any Paint Color in Phoenix, AZ
Gallery

Guide To Painting Over Dark Walls With Any Paint Color in Phoenix, AZ
Guide To Painting Over Dark Walls With Any Paint Color […]
Calming Color Palette Ideas For Nature Lovers In Peoria, AZ
Gallery

Calming Color Palette Ideas For Nature Lovers In Peoria, AZ
Calming Color Palette Ideas For Nature Lovers In Peoria Are […]

Previous 141516 Next

We help all types of clients of residential homes, commercial businesses, apartment complexes, multifamily investors, and HOAs with our painting services throughout the entire state of Arizona, not limited to the Phoenix Painting metro area of Scottsdale, Tempe, Chandler, etc..

Google Rating

4.8

Based on 91 reviews

Prime Painting

4.8

22:57 06 Mar 24

PRIME PAINTINGHave to share my news!!!!! The paint on my new home is two years old!!!!! I am still in awe as I thought it was less tha 3 months old. It is a medium gray color and the darker colors tend to fade out. Not this one! This paint job looks new!!!! The detailing of the second color is perfect! Not a stray spot of paint anywhere!!!!! Absolutely perfect!!! I can highly recommend this company!!! Thank you Kyle and PRIME PAINTING!!!

20:22 04 Mar 24

Excellent job. Have more painting to be done at a later date. The painters were highly professional and did an outstanding job. These guys are the best. Thank you.

02:22 01 Mar 24

These guys do a great job, had them paint my house with a new color and were the only paint company that really walked me thru the process to make sure we would be happy with the new color. Professional people that do quality work.

20:26 28 Feb 24

Prime painting did an excellent job, the painting was done well and quickly and the house looks much better. One star lost as was advised they could come a day earlier than scheduled. I agreed to this, but on that day, it turned out they needed to finish a touch up job elsewhere, which ended up taking them all day, so they couldn’t come a day early after all.

00:56 24 Feb 24

These guys are the best of the best…. I’m so happy with the painting 👏🤗my house look so beautiful, they did excellent job…. Is just wow wow wow …. I very highly recommended these company…. Thank you for painting my home. Great job

21:26 23 Feb 24

The painters did a wonderful job. They were timely, professional and very courteous. I would strongly recommend prime painting

22:29 21 Feb 24

From the first call to completion, our experience with prime painting was awesome. We were on a time crunch with moving and they worked to get us in and got the whole house painted in 3 days. Gonzalo was our painter and did a phenomenal job, fixed minor touch ups quickly and happily before finalizing. Highly recommend.

20:32 21 Feb 24

Luis and Chris did a great job on our exterior house painting! They showed up on time every day and worked hard. They kept us informed of what they were doing next and always cleaned up and checked in with us at the end of the day. Highly recommend these two!

00:51 17 Feb 24

Gonzalo was wonderful and friendly. He and Aden did a beautiful work. I would use them again. Prime painting company were all friendly and helpful.

21:11 01 Feb 24

We can't say enough on the finished product. From Vanessa quoting the job and finding detail we missed to Gonzalo and crew paying attention to all the details. We needed the bottom trim around the whole house plus the back pony wall painted a different color. The scheduling was top notch especially with the rain delay and the online invoicing was fast and easy. Bravo! We will be contacting you for all our painting needs.

19:45 22 Nov 23

The painters were excellent! They were very prompt and worked diligently throughout the day and took only a lunch break. Their supervisor stopped before and after the painters finished to make sure all was done well. I would highly recommend them.

20:22 11 Nov 23

Prime Painting did an excellent job painting the interior of our condo. The crew was prompt and very professional and Melissa, the project manager was amazing. Any concerns that were raised were immediately addressed by PRIME without hesitation. We are very, very happy with the results and we have already passed on Melissa's /PRIME's contact info to friends/acquaintances looking for a recommendation. Keep up the good work PRIME PAINTING. You have certainly earned your AAA+ BBB rating.

23:18 03 Nov 23

The team at Prime Painting was fantastic to work with. Melissa and the guys were extremely helpful, knowledgeable, and friendly.

03:08 10 Oct 23

21:39 08 Oct 23

They were terrific! It’s unbelievable how much better the house looks. Also they spent an entire day fixing decayed wood for a VERY reasonable price. I am going to hire them again for a second job. I recommend the 9 year warranty.

22:55 06 Oct 23

We hired them to paint our high hallways and would absolutely hands down recommend this company. Workers showed up on time and did a great job. Left the project finished and clean. I particularly liked that this company employs women in supervisory positions and both Melissa and Vanessa did a fantastic job getting the job done on time and were professional with dealing with their male painters. I say this because I want to reward businesses and owners with my patronage who give women a chance to be in these positions. Women’s talents are highly underutilized. This company deserves kudos for having these two women represent them. We had 3 bids from different companies, they were all in the same ballpark. I gave all 3 companies the chance to match offers and decided to go with Vanessa’s offer because she 1. Was the most interested in getting the job, 2. Came back the next day to bid on it because there was a mixup in getting correct phone number and 3. They could guarantee prompt and quick start of the project. 4. They fully honored what they promised and bid on. Thumbs up and 5 stars! Now if we would have just the same luck with dishwasher delivery and installation. I can tell you who not to go with, haha. In any event, Prime Painting is a great company to deal with that does excellent and quality work.

19:22 13 Sep 23

23:11 27 Aug 23

I loved the fact that there was a contact person. Melissa would contact me and ask what to do as issues arose. The painters were wonderful as well. Definitely would recommend.

01:37 26 Aug 23

17:49 03 Aug 23

Prime painting painted the outside and inside of my house and did an amazing job. Crew was professional and very nice to work with. I want to thank Vanessa, Melissa and especially Jim the CEO. All made the experience a joy. Thanks guys. I highly recommend Prime painting. Five stars.

17:52 31 Jul 23

This is our second job with Prime Painting and they've done great work for us twice now! Thank you so much!

Rosanne Inserra

01:29 11 Jul 23

The painters were prompt, professional, and very detailed with their painting. They did an excellent job and cleaned up when they completed the job. Their boss came periodically to check their work and was very personable. I would highly recommend Prime Painting and will definitely use them again.

kristine dearien

21:10 10 Jul 23

Prime Painting was wonderful! The staff was very very professional, quality work and great communication. I will definitely use this company again in the future.

01:43 28 Jun 23

Jim and his team were awesome. They went above and beyond painting the interior and exterior of my house. I have used Prime Painting on numerous properties and always had a great experience. If you’re looking for a quality painter who is clean and efficient than contact Prime Painting.

21:23 19 Jun 23

They did an amazing job! Our house had not been painted in 30 years, and they went above and beyond to make sure it looked perfect.

14:17 04 May 23

Prime Painting did a wonderful job from start to finish. The estimator came on time and gave me an immediate quote. The owner, Jim, showed up early on the scheduled day of painting and was on site most of the day to make sure everything was exactly like we wanted. The painters did an excellent job painting, as well as cleaning up afterwards. Jim returned to our home to make sure we were 100% satisfied. I was so impressed with the professionalism of Prime Painting and also with the quality of work. I highly recommend this company. We are now thinking of having them paint the exterior of our house.

06:28 18 Apr 23

Good Quality Work. Very pleased.

22:48 11 Apr 23

My experience with Prime Painting was exceptional. I contacted them for a quote to paint my exterior block wall and got a response from Vanessa (office manger)same day who came out and quoted my project and then worked with me over the next week on tweaking the project as I kept changing ideas. The crew (Antonio and Carlos) that came out did a great job listening and respected my property in every way possible. Amazing outcome when the project was done. Very responsive and high attention to detail. Would definitely recommend and will never use another paint company in the valley!

18:13 03 Apr 23

02:01 27 Mar 23

I called Prime Painting because of all the 5 star reviews and I wish I hadn’t. They got the job done but it’s not great.

Gerald Chicoine

14:28 22 Mar 23

The team from Prime Painting did a great job on the exterior of our house. Put on 3 different colors perfectly, and painted our exterior block wall. We had some interuptions from rain that they handled well, and stayed in contact with us. We selected Prime not as the lowest bid, but they were reasonably close, and certainly the most professional. We will be contacting them in when we decide to do the interior.

Stefanie Brichta

15:13 04 Feb 23

Antonio from Prime Painting came to our house to paint a bedroom, bathroom, our dining room and to put a clear finish on our front door exterior. Everything was smooth and professional, from the quote process, to getting scheduled, to having them come and paint. They were quick, and did a good job taping things off and keeping things clean. There were a few paint drips and splatters, but they cleaned these up when I asked. Due to my mistake they had to come back a second day to finish the door, but they stuck with their original quote and did not give me a hard time about my error. Overall a great experience and when we decide to do more painting we will call them again!

22:42 24 Jan 23

21:41 23 Jan 23

We were very pleased with our painting experience with Prime Painting. Vanessa responded very quickly with an estimate of the interior painting we needed in our home.Jarod and Francisco were always on time, very professional and did excellent work. From beginning to end was a wonderful experience.Thank youDale & Linda

22:21 13 Jan 23

Going to use this company again for future projects. Very pleased with their service and price!

18:07 13 Jan 23

Tony did a great job with our house painting. He was promt and professional.

Kyle Wilhelmsen

01:16 31 Dec 22

This is the 2nd time I have contracted Prime Painting and they do really great work. I have had my entire exterior painted and now interior.The staff is always friendly and professional and they always do high quality work.Thanks to Antonio and his crew for recently painting my house.

David Nowakowski

20:20 23 Nov 22

Quality work done quickly and on schedule. Respectful and efficient workers. I would recommend this company.

05:24 07 Nov 22

Prime painting is amazing. I won't use any other company.

Melanie Grefsheim

17:13 09 Aug 22

Overall, we're happy with the outcome of Prime Painting. Our house was completed in a timely manner with good quality of the work. The crew was on time, respectful, and easy to work with every day. We did run into some issues that are important to acknowledge. They had to come back out for touch-ups and some trim pieces that were missed. Communication with Jim was a struggle, the office did not provide the crew clear directions regarding the details of our job, and they grossly over-ordered paint leaving us with 10+ gallons of white paint to store. Additionally, there were issues on the final touches like re-installing handles upside down, doors not closing properly anymore and many stripped screws discovered as we fixed the doors.

19:03 27 Jul 22

They were responsive and very accommodating to my tight schedule! The crew did an amazing job in a short amount of time. Their prices were competitive without compromising quality.

17:15 11 Jun 22

Easy, straightforward process from beginning to end working with Prime Painting. I highly recommend this company for their pricing, attention to detail, and expertise. Thanks for making our home look great!

01:04 09 Jun 22

This was our 3rd time using Envision and just like the two times before we are most pleased.

19:57 22 Apr 22

I am so happy that I went with Prime Painting. Their pricing is very competitive and they were very professional and responsive (very rare right now). They did an amazing job and I couldn't be happier. My house has never looked so good!

Jorge Fernandez

20:05 08 Apr 22

Always good chicken

18:25 26 Feb 22

Prime painting did an amazing job painting the exterior of our home. Theo attention to detail was top notch, they ensured everything was protected, repaired the areas that needed repair and cleaned up without a trace. Our home looks like brand new again and we couldn’t be happier. The crew was amazing, on time, courteous and professional. We will be calling them again all of our painting needs.

06:19 25 Feb 22

Jared and his crew were absolutely wonderful. They were punctual, responsive, hard working and very professional. I was very pleased with the interior paint job. I highly recommend Prime Painting.

16:52 12 Jan 22

I am very happy with my decision to work with Prime Painting to paint the exterior of my house in Tempe. I received quotes from multiple painters and ultimately selected Prime Painting due to their combination of responsiveness, communication, and competitive price. My project ended up having to work around rain, illnesses, and re-work by other contractors, but Prime Painting remained flexible and easy to work with throughout the process. Jim, Vanessa and Luke were always friendly and helpful through the project and remained focused on end goal of providing a high-quality paint job for my house.

03:18 02 Dec 21

Prime Painting responded to our request for a quote and came out quickly and gave us a quote. The price was extremely competitive and they were able to move us up on their schedule as spots opened up. Jared and Chris showed out early to start the week and worked nonstop for three days to ensure our job was done well. They had a strong attention to detail and made sure to ask questions where needed to ensure accurate colors. We wouldn’t hesitate to recommend them to friends and family.

23:23 01 Dec 21

Prime Painting and Construction did an amazing job on our home. From the initial visit by Vanessa, who came by and gave us our very detailed estimate, answering all my questions. She broke down all the costs, and with all their other great reviews we read, we decided to go with them. Luke and Joe our two painters, were very timing and explained all the work that they would be doing. They did our home as it were their own. They also painted our inside stair railings, and it looks fantastic!!! Should anyone ask, I will be suggesting Prime Painting and Construction to them. Again , thank you to Vanessa, Luke and Joe. Even our 3 dogs loved them.

01:42 12 Nov 21

This company must have lost its experienced painters during Covid because, the experience I had with them was the WORST!!!I tried giving them the benefit of the doubt & just be patient but, when they said they were finished, the job looked like I had paid a teenager to do it.Just sloppy.No attention to detail.Definitely not what you'd expect when hiring a professional.So unfortunately, I cannot give them anything but a VERY POOR review.They might've been good once but, they certainly arent now.I DO NOT recommend using this company!You are seriously better off saving a little money and doing the work yourself. I mean I had to, even after hiring them to do the work.Save yourself the headache & look elsewhere or like I said, just tackle it yourself. It certainly wont take you any longer than what they spent doing and you'll be MUCH HAPPIER with the end result.

Alicia Harrington

04:00 19 Sep 21

We hired Prime painting to paint the exterior of our home. The whole crew was very courteous and professional. We were very pleased with the end result. From quote to finish the team was A+ would totally use them again.

14:27 19 May 21

We didn't get past the estimate process! The gentlemen who came to our home were professional and engaging, emailed me once to say it would be a day or two before we got our estimate, and the estimate never came. That was two weeks ago. Three texts, including two to the business and one to one of the estimators, generated no response. Bullet dodged? We'll never know!

22:16 23 Apr 21

I enjoyed working with Jim, Vanessa and the entire team at Prime. The quote process was quick and easy, with the ultimate price being competitive with other companies. I loved how it turned out and while we had some delays, they were communicated in advance and manageable. Highly recommend.

21:16 08 Apr 21

18:42 04 Apr 21

I got quotes from 4 companies and Prime Painting was the best price. That along with their ratings and client comments is why I chose them. Due to COVID and delays on new doors and other things that needed to get done before the paint, I had to delay the painting for months but Vanessa was very understanding, helpful and accommodating. I am sooo pleased with the quality of the paint and the crews work. They did a great job sealing old wood and cracks in the stucco. The crew was very timely and respectful while working. The paint for my front door was mixed incorrectly at the paint store and it was only noticed after the job was done. But within a week or so they were back out with the right color to repaint. No charge of course. My house looks amazing and fresh! Really happy with the finished project, it makes me smile every day.

05:12 29 Mar 21

Professional, reliable, efficient. The painters showed up on time everyday, Worked efficiently and were extremely professional. I can’t speak more highly of this company.

20:44 26 Mar 21

Crew showed up about 7:30 am on Monday and hit the ground running. They could have finished on Tuesday if it hadn’t rained. Back on Wednesday to finish job. Very satisfied with quality of paint and work performed.

20:24 26 Mar 21

19:55 12 Mar 21

The two person team was timely, efficient, checked in at the end of every day to give me an update on progress. They were open to requests and corrected a couple of issues. This was a more complicated job due to HOA requirements

02:59 17 Feb 21

Jim and his team did a fantastic job. One of the items I wanted to point out was the attention to detail on the prep work. Nice work!

03:22 06 Feb 21

02:10 26 Jan 21

I shopped 3 bids. Prime Painting came in extremely competitive and Jim Bailey met with me to discuss the job and details which is why I chose them.The job was completed quickly, professionally and with great attention to detail. The crew of Eva and Jesus were a delight and very respectful of my home and dogs. Vanessa assisted me in answering all of my questions, orchestrated a few last minute changes that I requested, and worked around my schedule when meeting with me. I highly recommend Prime Painting to anyone looking to have work done. I have already passed on their contact information to personal friends that were impressed by the new look of my home.

16:29 07 Jan 21

Prime Painting & Construction team was great! Easy to communicate with and did the job right. I highly recommend them.

03:15 04 Jan 21

Vanessa was such a pleasure! She exceeded our expectations! Communicated clearly on what to expect and for us first time homeowners she made the process painless and put our minds to ease.The painters did an amazing job and finished ahead of schedule. We didn't even recognize our house when we first saw it, yes its that good!Look no further and give Vanessa at Prime Painting a call.

00:51 24 Oct 20

01:07 07 Oct 20

Office staff friendly, professional, very helpful. Service staff who did the work was very efficient, easy to work with. Would work with them agian

20:52 20 Jul 20

Best place off I -10. Tempe, Chandler and Ahwatukee.

18:23 30 Jun 20

Prime Painting did an incredible job painting my new condo. They were able to schedule me in last minute too which was amazing! They were responsive, on time, and super professional. I would highly recommend them.

02:52 03 Jun 20

These guys are great. Very professional and hard working. Done fast and great value!! Would highly recommend.Thx

03:15 02 Jun 20

Quality and quick work. Job was completed in time frame that was quoted.

02:42 30 Apr 20

I had several colors throughout my house, and Jim's crew was able to tackle the interior in under two days. I also had some last minute changes to paint a few ceilings, and they were able to accommodate the extra time and labor of covering up the walls they already painted in order to do the ceilings. I was very impressed! My house looks amazing now!

04:42 29 Apr 20

Prime Painting did an excellent job on our complete home painting job. They even went above and beyond in fixing a previous contractor's bad work. Jim and his team was highly professional at all times, and really were quite easy to work with. I can give them my highest recommendation!

21:14 20 Apr 20

The Prime Painting & Construction team were very professional, got to work, and did a wonderful job repainting the exterior of our home. Price and quality were 5-Stars!

03:41 20 Apr 20

Jim and his team did a great job on our house. I’m still shocked that they completely the whole thing in 2 days. Jim was very professional and easy to work with. The crew was punctual and they did a great clean up after the job was done. I plan on hiring them to do our interior ceilings in the future and I recommend them to anyone looking for a solid trustworthy painter.

07:51 16 Apr 20

Impressed with the professional work on the wood fascia. Great Job Prime Printing.

16:11 13 Apr 20

21:36 06 Apr 20

All employees were courteous and professional. The price was right and my house looks great. Very happy with Prime Painting.

23:57 21 Feb 20

The owner contacted me the same day (which was a Saturday) that I requested a quote and had a written quote to me within a couple of days. They were able to start work within a few days of my request and did a great job!! All of the crew were friendly and easy to work with. They kept the areas sealed off and cleaned up when they were finished. They showed up on time and the price was the best out of the other quotes I received. Jim is a pleasure to work with and so is his crew! I highly recommend Prime Painting & Construction!

Rhonda Platchek

17:56 21 Feb 20

The owner Jim is top notch! His crew were punctual, clean and precise (and I am one picky customer). They did a outstanding job, my house was painted in one day!! Truly a awesome experience, thank you Prime Painting.

04:28 30 Jan 20

From the start Jim answered all my questions with knowledge and patience. He explained in detail the process and how things worked. I was especially pleased that not only was he licensed and bonded but he did not subcontract any of the job. He put all my expectations I requested in the contract. Jose along with his crew of three men arrived promptly. They were professional and pleasant. I have a large 2 story home and they completed prepping, scraping, fixing and painting in less than 2 days! They did a very good job. The price was fair and within the same range as the other 3 bids. I am pleased with my decision.

Delores Daniels

18:27 27 Jan 20

Excellent painting crew! I was very pleased with the outcome.

03:32 23 Jan 20

I had Prime Painting paint the exterior of my house and the surrounding border wall. They did an excellent job and Jim followed through on everything we talked about. Also, the lead painter on the job was great.

23:47 19 Jan 20

02:18 19 Dec 19

16:26 18 Dec 19

Great experience. Prime did an outstanding job painting the exterior of our home. All pop outs and window trim was done in an accent color. We have received many compliments on how nice the house looks with the new paint. Highly recommend this company.

Elizabeth Noble

21:33 22 Nov 19

Prime Painting did an interior painting job for us, with a variety of colors and finishes. The transitions are very clean, and the entire job professionally done. We are picky architects, so this is saying something! I was comfortable with the team working in the house while I was out. On time, really nice people to work with. I highly recommend.

13:29 18 Nov 19

The paint crew were terrific. They got it done right the first time and on schedule. When a few minor details were brought to their attention, they fixed them right away. I would recommend them to everyone.

Jennifer Kentgen

03:54 14 Nov 19

It was really easy to get a quote, and they worked really well with the HOA requirements. Everyone was super professional and the entire house (2 stories) was finished in one day.

14:14 09 Nov 19

Jim and his team were great. Every question, every detail was addressed. My house looks fantastic. Thanks guys for a job well done.

03:53 09 Nov 19

Jim Bailey and his crew were very professional.painted my house the whole nine yards in only two days! They were very accommodating to every little request we had and made some minor repairs with no extra cost. I would highly recommend Prime Painting and Construction

See all reviews Write a review

Service Hours

Monday to Friday : 08:00am to 06:00pm
Saturday : closed
Sunday : closed

We Are Social

Contact us

7825 E Redfield Road, Suite 106,
Scottsdale, AZ 85260

Need our services? Call Today!

(602) 888-1281

© - 2023 | Prime Painting | All Rights Reserved